'Virtu' was designed to offer high quality clothing that would have a positive impact on the people that provide the resources to create the items.
Currently, the brand offers "pullovers" which are long-sleeved shirts made from 100% natural alpaca yarn -- an ethically sourced and environmentally friendly material. The clothing is hypoallergenic, soft, weather-resistant and durable. It also works to empower the Bolivian communities from which the clothing was made by offering them more than a living wage, an empowerment fund that finances early education and micro finance programs for producers of the alpaca yarn and ensures a sustainable business model.
The charitable men's clothing Virtu functions in tandem with local communities to create high quality fashion that empowers communities and has a low environmental impact.
What's Driving This Trend
- Sustainable Fashion
- Opportunity to disrupt the fashion industry with eco-friendly and ethically sourced materials while supporting local communities.
- Socially Responsible Business
- Opportunity to disrupt traditional business models by incorporating a social mission and empowering communities.
- Conscious Consumerism
- Opportunity to disrupt consumer behavior by appealing to consumers who prioritize ethical and sustainable practices.
Who This Affects Most
- Fashion
- Opportunity to shake up the fashion industry with environmentally friendly and socially responsible practices.
- Ethical Retail
- Opportunity to disrupt traditional retail models by incorporating an ethical and socially responsible mission.
- Community Development
- Opportunity to disrupt traditional development models by empowering local communities and providing sustainable livelihoods.
