Mirrors are a great tool in fashion ads as the Vionnet Fall 2013 campaign shows. It allows the photographer to show off as much of the designs as possible, not to mention the model's svelte frame at the same time. In this case, the mirrors are not blatantly placed. Instead, it is almost as though model Malgosia Bela is simply lounging in her home before heading out to paint the town red.
The Vionnet Fall 2013 ad campaign was lensed by photographer Katja Rahlwes with art direction by Riccardo Ruini. Channeling a bit of the Seventies, the brunette beauty is clad in everything from bias-cut dresses to gold-dipped pants. The sophisticated and sexy ensembles were put together by stylist George Cortina.
What Makes This Trend Stand Out
- Mirror Fashion Ads
- Use of mirrors in fashion ads allows for innovative designs to be highlighted to the fullest extent possible.
- Seventies-inspired Fashion
- The resurgence of 70s fashion presents disruption opportunities for brands and designers to experiment with new and unique design styles.
- Artistic Fashion Campaigns
- In a world where digital images dominate advertising, artistic fashion campaigns are a disruptive opportunity for brands to create experiences that connect deeply with audiences.
Sectors Adopting This
- Fashion Industry
- Fashion industry players should embrace emerging trends to engage the audience and provide new experiences in fashion advertising.
- Marketing Industry
- Marketing professionals can use artistic and visually appealing imagery to promote products and services in ways that create lasting impressions among customers.
- Photography Industry
- Photographers can leverage the use of mirrors or other innovative equipment to create unique and visually appealing collections for clients within the fashion industry.
