Anais Pouliot dons a vintage hat and exuberant wardrobe picks in the newly released Paule Ka Spring/Summer 2016 campaign. The top model is lensed by photographer Miles Aldridge who is known for an aesthetic that references nostalgia.
This vibrant image series boasts colorful background vignettes and playful furniture props. Its set design evokes a surreal visual theme and instantly catches a viewer's eye. Hair styling for the campaign is the work of Kerry Warn who collaborates with famed makeup artist Isamaya Ffrench to create retro Parisian beauty looks.
From its vintage hats to its feminine handbag accessories, the Paule Ka Spring/Summer 2016 campaign revives the fashions of the past and introduces them to a new generation.
What Makes This Trend Stand Out
- Vintage Fashion
- Opportunities to disrupt the fashion industry by reintroducing and modernizing vintage styles.
- Nostalgic Aesthetic
- Disruptive innovation opportunities in photography and advertising by using nostalgic themes and visual cues.
- Retro Beauty
- Opportunities to disrupt the beauty industry by creating retro-inspired beauty looks.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of vintage fashion by designing and marketing modernized vintage-inspired pieces.
- Photography
- By incorporating nostalgia and vintage aesthetics into their work, photographers can disrupt the industry and attract a new audience.
- Advertising
- Opportunities to disrupt the advertising industry by using nostalgic themes and visual cues to create captivating campaigns.
