READYMADE Creates a Militaristic Jacket Using a Patterning Cloth
References: estnation.co.jp & highsnobiety
READYMADE introduces a new winter jacket that is constructed from military tents and patterned vintage bandanas. The Japanese fashion label recycles the cloths by repurposing it to a new down-filled jacket for the colder seasons. Reported by Mastered, the coat is part of a two-piece drop and both items are made from the vintage bandana material.
These fabrics are from the 50s and 70s from the United States. The construction also highlights American military tent fabrication as well. The zipper enclosure is made by RACCAGNI, an Italian brand that is dedicated to performance, quality, and symmetrical design. As an additional sustainable element, the materials on the eco-friendly coat are entirely free from processing
Image Credit: READYMADE
These fabrics are from the 50s and 70s from the United States. The construction also highlights American military tent fabrication as well. The zipper enclosure is made by RACCAGNI, an Italian brand that is dedicated to performance, quality, and symmetrical design. As an additional sustainable element, the materials on the eco-friendly coat are entirely free from processing
Image Credit: READYMADE
Trend Themes
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Upcycled Fashion — Creating new clothing pieces by repurposing old materials, such as vintage bandanas, offers an opportunity for disruptive innovation in the fashion industry.
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Sustainable Fashion — Using eco-friendly materials and avoiding processing in the production of clothing items presents a disruptive innovation opportunity in the fashion industry.
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Retro Design — Incorporating vintage elements, like the 50s and 70s bandanas, into modern fashion pieces can create disruptive innovation opportunities in the design industry.
Industry Implications
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Fashion — The fashion industry can explore disruptive innovation by embracing upcycled fashion, sustainable materials, and retro design elements in their products.
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Textile — The textile industry can capitalize on the demand for upcycled and sustainable materials, partnering with fashion brands to provide innovative fabric options.
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Accessories — The accessories industry can seize disruptive innovation opportunities by incorporating vintage bandanas and eco-friendly materials into their product lines, catering to the growing preference for sustainable fashion.
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