French photographer Julien Boudet embraces the vintage avant-garde in a shoot that celebrates the cultural influence of clothing company Lacoste. The creative has been fascinated by the value and history of the brand, as well as its undeniable influence on France's fashion scene.
An "enthusiast and [a] collector," Boudet recently conducted a photoshoot in Hong Kong, where he undertook a vintage avant-garde approach to presentation. The images depict provocatively dressed models that sport Lacoste merchandise that has been gathered by Julien Boudet over the years. The clothing pieces form an eclectic collection of garments that ranges in style, color and has roots in the 80s, 90s, and 00s.
Without a doubt, this style-minded project is entertaining, contains a degree of sophisticated vision and is a good source of inspiration for budding fashion photographers.
Photo Credits: Julien Boudet
What's Driving This Trend
- Vintage-inspired Fashion
- There is an opportunity for designers to create contemporary fashion that is heavily inspired by vintage pieces, catering to consumers who appreciate the history and value of clothing brands.
- Eclectic Fashion Collections
- Designers can explore the opportunity to create collections that mix styles from different eras and create unique and unexpected fashion.
- Cultural Influences in Fashion
- There is an opportunity for brands to embrace and celebrate their cultural roots in fashion, appealing to consumers who appreciate the cultural significance and history behind clothing brands.
Who This Affects Most
- Fashion Design
- Designers have the opportunity to create vintage-inspired fashion with a modern twist, appealing to consumers who appreciate history and quality garments.
- Fashion Photography
- Photographers can explore the opportunity to capture eclectic fashion collections in creative and innovative ways, bringing a fresh perspective to fashion photography.
- Fashion Retail
- Retailers can appeal to consumers who value the history and cultural significance of clothing brands by curating vintage pieces or collections that combine styles from different eras.
