French photographer Julien Boudet embraces the vintage avant-garde in a shoot that celebrates the cultural influence of clothing company Lacoste. The creative has been fascinated by the value and history of the brand, as well as its undeniable influence on France's fashion scene.
An "enthusiast and [a] collector," Boudet recently conducted a photoshoot in Hong Kong, where he undertook a vintage avant-garde approach to presentation. The images depict provocatively dressed models that sport Lacoste merchandise that has been gathered by Julien Boudet over the years. The clothing pieces form an eclectic collection of garments that ranges in style, color and has roots in the 80s, 90s, and 00s.
Without a doubt, this style-minded project is entertaining, contains a degree of sophisticated vision and is a good source of inspiration for budding fashion photographers.
Photo Credits: Julien Boudet