Myprotein and Vimto created Vimto High Protein Ice Lollies, ready-made frozen pops featuring the classic grape, raspberry and blackcurrant Vimto flavor profile. Each pop provides 5 grams of protein, 16 grams of carbohydrates (most of which come from sugar), and 87 calories.
The product comes in four-packs and builds on previous Myprotein x Vimto collaborations by translating the beverage brand’s signature flavor into a frozen format. The ice lollies are priced at £4.25 per pack and are available at Iceland and The Food Warehouse supermarkets in the U.K.
For consumers, the pops offer a familiar-flavored frozen treat with added protein in a convenient single-serve format. The launch extends Myprotein and Vimto’s collaboration beyond supplements such as Clear Whey Isolate, BCAAs and gummies, while broadening Myprotein’s presence in functional snacks.
Image Credit: Stack3d
What's Driving This Trend
- Protein-enhanced Frozen Treats
- Functional nutrition is moving into indulgent freezer formats, creating room for snack brands to blend everyday treats with accessible protein benefits.
- Flavor-led Fitness Snacking
- Familiar beverage flavors in performance-oriented snacks reduce barriers for mainstream consumers who want nutrition benefits without traditional supplement cues.
- Convenient Single-serve Wellness
- Portioned frozen products with added functional claims reflect growing demand for grab-and-go wellness options suited to casual consumption occasions.
Who This Affects Most
- Functional Foods
- The category is expanding beyond bars and shakes as brands integrate protein, energy and wellness positioning into more playful food formats.
- Frozen Desserts
- A freezer-aisle shift toward better-for-you indulgence opens space for desserts that combine nostalgic flavors with nutritional enhancements.
- Sports Nutrition
- Traditional supplement companies are broadening into mainstream grocery channels, signaling new crossover potential between fitness products and everyday snacking.
