The Myprotein Clear Whey Protein Water range is an upcoming line of ready-to-drink (RTD) protein beverages that have been developed through a partnership with Nichols and THG to tap into demand for wellness-driven refreshments.
The drink range leverages Mycoprotein's clear whey protein in its formulation to give each serving 15-grams of protein with all nine essential amino acids in the mix. The drinks will come in two flavors including Vimto and Raspberry Lemon, which are each low in calories and sugar-free with a £2.99 price point for each 500ml bottle. The beverage range will make its formal market debut in September 2026.
CEO of Nichols Andrew Milne commented on the Myprotein Clear Whey Protein Water range saying, "Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day. By combining Myprotein’s credibility in sports nutrition with Nichols’ soft drinks expertise and nationwide retail distribution, we are incredibly excited by this launch which we believe gives retailers a strong and differentiated opportunity to tap into the growing demand for health led drinks.”
What's Driving This Trend
- Protein Hydration
- Clear whey formats are reshaping functional beverages by merging everyday hydration with high-protein nutrition in lighter, more refreshing products.
- Sugar-free Wellness Drinks
- Low-calorie, sugar-free formulations create room for brands to satisfy health-conscious consumers without sacrificing flavor-led appeal.
- Sports Nutrition Mainstreaming
- Partnerships between sports nutrition specialists and mass beverage companies signal broader retail potential for performance-inspired drinks.
Who This Affects Most
- Functional Beverages
- The category is expanding as RTD formats combine refreshment, nutrition, and convenience for wellness-driven shoppers.
- Sports Nutrition
- Clear protein beverages extend traditional supplement benefits into casual consumption occasions beyond gyms and shaker bottles.
- Soft Drinks
- Established beverage distributors can use health-led collaborations to differentiate shelves with functional alternatives to conventional sodas.
