Bob Follens and Giancarlo Angeletti first introduced VIER back in 2010 as a skate shop that has an eye for uprising streetwear labels. VIER has grown immensely since its debut and it is comprised of offerings from small and large streetwear brands, making it recognized as one of the best Antwerp shops. For SS18, VIER crafted a limited collection of goods inspired by both Thailand and Muay Thai. The collection is entitled 'Vie à Antowa-flops' and it features staples such as crewneck sweaters, hoodies and t-shirts.
The Vie à Antowa-flops collection sports the VIER and ANTWERP logos, Thailand's national flag, Muay Thai fighters and tiger embellishments on its pieces. The new VIER SS18 collection became available as of March 10th at Need Supply Co. locations in Tokyo and Kumamoto, Japan.
Key Themes Behind This Trend
- Streetwear-inspired Collections
- Opportunity for brands to create limited edition collections inspired by different cultures and sports.
- Cross-cultural Fashion
- Potential for fashion brands to incorporate elements of different cultures into their designs, providing unique and eclectic styles.
- Sport-inspired Fashion
- Emerging market for fashion collections that draw inspiration from various sports, appealing to sports enthusiasts and fashion-forward consumers.
Where This Applies
- Fashion
- Fashion brands can leverage the popularity of streetwear and cross-cultural trends to create innovative collections that resonate with consumers.
- Sportswear
- Opportunity for sportswear brands to collaborate with fashion labels and incorporate sport-inspired designs into their products, catering to the growing demand for athleisure.
- Retail
- Retailers can curate collections that feature streetwear-inspired and cross-cultural fashion, providing a unique shopping experience for consumers seeking distinctive styles.
