You know that Vince from the ShamWow ads? Before the days of ShamWow, he was the spokesperson for a product called the Slap Chop that is essentially a dicer for your vegetables.
Someone on YouTube made a remix of the original video and turned it into a pretty interesting rap--check it out for yourself above!
Implications - Things like this might seem like silly productions that respectable businesses can easily ignore, but the power of a creative viral video is one that no forward-thinking company should ever underestimate. In the age of YouTube, any smart advertiser knows that even something that is ostensibly ridiculous can generate a huge viewership that people talk about for weeks. Never underestimate the power of a hilarious remix, especially not if your in the business of capturing consumer attention.
Key Themes Behind This Trend
- Viral Video Marketing
- Opportunity for businesses to leverage creative viral videos on platforms like YouTube to generate massive viewership and capture consumer attention.
- Creative Advertising
- Potential for businesses to create unique and entertaining ad content that stands out and generates buzz.
- Social Media Engagement
- Importance of utilizing social media platforms to engage with consumers and leverage the power of viral content.
Where This Applies
- Marketing and Advertising
- Disruptive innovation opportunities in developing innovative viral video marketing strategies and creative advertising campaigns.
- Entertainment and Media
- Opportunities for leveraging the popularity of viral videos for entertainment purposes and generating buzz for media content.
- Food and Beverage
- Potential for utilizing creative advertising techniques, such as viral videos, to promote food-related products and capture consumer attention.
