Victoria's Secret Launched an Online Store Through Amazon
Colin Smith — April 30, 2022 — Fashion
References: amazon & businessoffashion
Victoria's Secret, the brand famous for its range of undergarments and beauty products, has launched a Victoria's Secret Amazon storefront through the popular online retailer. On this storefront, customers will be able to conveniently view, compare, and order Victoria's Secret products with one-day shipping without needing to go into a retail location. It is important to note that the brand will not be closing down its other online retail solutions.
At the company's Amazon-based storefront, customers will be able to purchase products from 'VS Beauty,' 'Pink,' and other in-house products owned by Victoria's Secret. This is an excellent retail solution for the beauty and lifestyle brand, as many consumers are Amazon Prime subscribers and a sizable portion of consumers are uncomfortable shopping for underwear in person.
Image Credit: Shutterstock
At the company's Amazon-based storefront, customers will be able to purchase products from 'VS Beauty,' 'Pink,' and other in-house products owned by Victoria's Secret. This is an excellent retail solution for the beauty and lifestyle brand, as many consumers are Amazon Prime subscribers and a sizable portion of consumers are uncomfortable shopping for underwear in person.
Image Credit: Shutterstock
Trend Themes
1. Online Beauty Retail - The launch of a Victoria's Secret Amazon storefront is a sign of the growing trend of beauty brands making their products available through online retail giants.
2. Direct-to-consumer - Victoria's Secret's move to open a storefront with Amazon serves as a direct-to-consumer model and encourages other beauty brands to follow.
3. One-day Shipping - The adoption of one-day shipping as a delivery option is a growing trend among online retailers and is a disruptive innovation in the beauty industry's fulfillment process.
Industry Implications
1. Beauty - The beauty industry is being disrupted by online retail solutions as more and more beauty brands seek direct-to-consumer sales opportunities.
2. E-commerce - E-commerce platforms are providing a new way for beauty brands to reach customers and disrupt traditional brick-and-mortar retail models.
3. Logistics & Fulfillment - One-day shipping and other fast delivery options are disrupting traditional beauty industry fulfillment processes and providing new opportunities for logistics companies.
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