Giorgio Armani unveiled their new Victoria Beckham ad for Emporio Armani women's underwear for Autumn/Winter 2009/10, and it was major!
Victoria Beckham herself unveiled the 20-foot tall image on May 6th on the main floor of Macy's Herald Square.
Shot by Mert Alas & Marcus Piggott, the image shows Beckham with a sexy high ponytail and her trademark rocking body.
Implications - Despite the use of social media and web advertising, billboards remain common as a marketing strategy. The outdoors have always been the perfect place to place ads when people are out of their homes. Outdoor advertising remains effective when technology isn't involved due to its larger-than life nature. It's viewed by thousands of passersby and it's less annoying than commercials or pop-up ads on the web.
Humongous Underwear Ads
More Stats +/-
Curvier Underwear Models
Scantily-Clad Celebrity Spouses
Soccer Players as Strippers
Spouse Underwear Campaigns
Spoof Underwear Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.