The Ones 2 Watch 'Victim of a Foolish Heart' image series is vintage-themed and spotlights thrift shop-inspired looks from the 70s and 80s. The vivid editorial is captured by photographer Kia Hartelius and features model Maty of Le Management.
Wardrobe Styling for this portrait series is the work of Lotte Sindahl who dresses Maty in pieces from & Other Stories, Ninna York and Maikel Tawadros among others. While each of this editorial's pieces is a current designer pick, the series pays tribute to iconic fashion that first gained popularity in the 70s.
Hair and makeup for Victim of a Foolish Heart is courtesy of Sabina Simmelhag
and Marie Dausell who opt for natural curls and subdued cosmetics that are fresh and natural.
What's Driving This Trend
- 70s Retro Fashion
- Opportunities for designers to draw inspiration from vintage fashion of the 70s and add a modern twist.
- Thrift Shop-inspired Looks
- Disruptive innovation opportunities for sustainable fashion brands to offer thrift shop-inspired clothing that is both trendy and eco-friendly.
- Natural Hair and Makeup
- Opportunities for cosmetics and beauty companies to offer more natural and subdued product options in response to the trend towards 'no makeup' and natural looks.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunities for designers to incorporate retro fashion trends into their designs and create new, modern accessories and clothing inspired by vintage looks.
- Sustainable Fashion
- Opportunities for sustainable fashion companies to cater to consumers who want to shop sustainably while still being fashionable by offering thrift shop-inspired clothing options that are eco-friendly and trendy.
- Cosmetics and Beauty
- Disruptive innovation opportunities for cosmetics and beauty companies to offer more natural and subdued product options in response to the trend towards 'no makeup' and natural looks, such as offering more eco-friendly products or emphasizing the use of natural ingredients in products.
