Those looking to indulge in delicious Japanese-style soft serves may be drawn to Via Tokyo, an exquisite ice cream shop located in Causeway Bay, Hong Kong. The shop offers a variety of delicious flavors that include matcha, smooth Hokkaido milk, and houjicha in either single or double twists.
In addition to these well-loved flavors, Via Tokyo also offers various toppings such as warabi mochi and a jug of sweet Okinawan black sugar drizzle. Alongside its selection of Japanese-style soft serve ice cream, the brand also offers a range of decadent desserts like the Matcha Cream mille feuille, matcha roll-cake, artisan sandwiches, and specialty coffee.
Fans can see the entire Via Tokyo menu online as well as accompanying photos.
Image Credit: Via Tokyo
Why This Trend Is Growing
- Japanese-style Soft Serves
- The trend of offering Japanese-style soft serves in unique flavors and with innovative toppings can be leveraged by ice cream shops to attract a younger, adventurous audience.
- Matcha Desserts
- The trend of incorporating matcha into desserts can be extended to other cuisines as well and can create a unique flavor profile that sets the desserts apart from regular offerings.
- Artisanship in Coffee Shops
- The trend of offering artisanal coffee and tea beverages alongside traditional desserts and ice creams offers a comprehensive cafe experience and can elevate the brand image.
Industries Being Reshaped
- Ice Cream Shops
- Ice cream shops can leverage the trend of Japanese-style soft serves and integrate innovative toppings and unique flavors to create a unique brand identity.
- Dessert Shops
- Dessert shops can tap into the trend of matcha desserts and offer innovative Japanese and other cuisine-inspired offerings to attract a wider audience.
- Cafes
- Cafes can integrate artisanal coffee and tea offerings with desserts and ice creams to offer a comprehensive experience to their discerning customers.
