An impeccable panorama can't be properly appreciated when your window pane is spattered with pollen, bird poo anything else that's happened to hit it. As depicted in these Vetril Glass Cleaner ads, the ideal would be to peer past the drapery and see a completely unsullied landscape, unaffected by the hygiene of your home.
The obvious solution to this is to go ahead and scrub your house's fantastic fenestration, so that -- in the words of the Publicis advertising agency -- you can "forget the glass." The images chosen for these prints picture three different windows with equally impressive vistas, and the treatments on top of them are almost entirely transparent. Venetian blinds, regular hung curtains and a roller screen have been made to look like those slightly spotted panes, being peeled away like valences to reveal breathtaking Italian outlooks.
What's Driving This Trend
- Transparent Treatment
- Innovative ways to make window treatments more transparent to improve view and aesthetic appeal.
- Smart Glass Cleaner
- Innovative glass cleaner technology that offers flawless cleaning with less effort.
- Hygiene Awareness
- Raising awareness of how a dirty window pane affects the view and hygiene of the entire home.
Who This Affects Most
- Home Cleaning Products
- Opportunity to innovate and create highly effective and efficient glass cleaning products to improve overall hygiene in homes.
- Window Treatment Industry
- Innovative solutions to create new forms of window treatments that enhance views while still providing privacy and light control.
- Home Decor Industry
- Opportunity to create transparent, minimalist window treatments that do not detract from the beauty of the view or the overall aesthetic appeal of a room.
