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Pleated Pane Campaigns

These Vetril Glass Cleaner Ads Offer Flawless Views

— July 5, 2011 — World
An impeccable panorama can't be properly appreciated when your window pane is spattered with pollen, bird poo anything else that's happened to hit it. As depicted in these Vetril Glass Cleaner ads, the ideal would be to peer past the drapery and see a completely unsullied landscape, unaffected by the hygiene of your home.

The obvious solution to this is to go ahead and scrub your house's fantastic fenestration, so that -- in the words of the Publicis advertising agency -- you can "forget the glass." The images chosen for these prints picture three different windows with equally impressive vistas, and the treatments on top of them are almost entirely transparent. Venetian blinds, regular hung curtains and a roller screen have been made to look like those slightly spotted panes, being peeled away like valences to reveal breathtaking Italian outlooks.
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