Vintage-Inspired Collector's Watches

Vertex Introduces New Heritage Edition MP45 Chronograph

British watchmaker Vertex has unveiled a new Heritage Edition of its classic MP45 chronograph timepiece. The luxury wristwatch pays tribute to the original MP45 model that was first released in 1945.

Informed by the Vertex Mono-Pusher, the Heritage Edition MP45's styling is informed by vintage design cues. As a result, the watch is delivered in a 38mm brushed steel case with sapphire crystal glass, a black dial with a military-style broad arrow, and an old-school brown leather strap.

While the watch delivers a familiar WWII-era aesthetic, it also comes equipped with a variety of notable contemporary upgrades. These include a new Sellita SW510 MP manual mechanical movement and an aged X1 grade molded Super-LumiNova™ dial. According to the company, the Heritage Edition MP45 is being limited to a total of just 25 pieces, making it a desirable collector's item for fans of the British brand.

Image Credit: Vertex

Vintage-inspired Timepieces
Opportunity for watchmakers to tap into the growing trend of vintage-inspired design cues in luxury wristwatches.
Collector's Watches
Luxury watchmakers can capitalize on the appeal of limited edition, collector's watches for fans of the brand.
Modern Upgrades in Classic Design
Innovative watchmakers can combine vintage design cues with modern technology to deliver unique and desirable luxury wristwatches.

Who This Affects Most

Luxury Watches
The luxury watch industry can leverage the trend of vintage-inspired design cues to create unique and high-demand timepieces for collectors.
Collector's Items
The collector's items industry can benefit from the growth of limited edition, vintage-inspired luxury watches as desirable and valuable items for collectors.
Watch Components and Materials
Innovative material and technology companies can partner with luxury watchmakers to produce modern, high-quality components for vintage-inspired luxury watches.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 16%
Freshness 11%

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