The Versed Total Package Replenishing Body Lotion Mineral SPF 30 is a new product being added to the brand's portfolio just in time for summer that will offer sun protection with skincare benefits to boot.
The product is formulated with nourishing emollients alike with a blend of vitamins and antioxidants to help restore the moisture level in the skin. The lotion features grape seed oil in the mix along with cupuaçu butter, sodium pca and a non-nano zinc oxide to provide SPF 30 protection from the sun's rays.
The Versed Total Package Replenishing Body Lotion Mineral SPF 30 is packaged in a tube that contains 50% post-consumer recycled materials and is being offered via the brand's website for $19.99. The product is part of a wider shift towards face skincare-influenced solutions formulated with the rest of the body in mind.
What's Driving This Trend
- Skincare-infused Body Products
- The trend of formulating body products with skincare benefits is disrupting traditional body care brands and offering opportunities for skincare companies to enter the body care market.
- Eco-friendly Packaging
- The trend of using sustainable materials for packaging is disrupting traditional packaging methods and offering opportunities for companies to position themselves as environmentally conscious.
- Sun Protection with Skincare Benefits
- The trend of combining SPF protection with nourishing skincare benefits is disrupting traditional sunscreen products and offering opportunities for skincare companies to enter the sun care market.
Who This Affects Most
- Skincare Industry
- The trend of formulating body products with skincare benefits is disrupting traditional body care brands and offering opportunities for skincare companies to expand their product lines.
- Packaging Industry
- The trend of using sustainable materials for packaging is disrupting traditional packaging methods and offering opportunities for companies to differentiate themselves in the market.
- Sun Care Industry
- The trend of combining SPF protection with nourishing skincare benefits is disrupting traditional sunscreen products and offering opportunities for skincare companies to enter the sun care market.
