Glamour and luxury characterize these images for the Versace Spring Summer 2013 campaign starring three different supermodels and one lucky male model.
Lensed by photographer Mert & Marcus with art direction by Giovanni Bianco, the campaign is set in a dark color palette, bronzed to perfection with the sun-kissed models wearing sunglasses and jewelry from the new Versace Spring Summer 2013 line - and not much else. Men everywhere must be jealous of Edward Wilding as he not only joins supermodels Kate Moss, Daria Werbowy and Joan Smalls as one of the faces behind the new collection, but also gets to cozy up with them throughout the photos.
Check out the high-end label's newest campaign for a glimpse at what you could soon be adding to your jewelry and eyewear collection.
Key Themes Behind This Trend
- Glamorous Luxury
- Disruptive innovation opportunities include creating high-end accessories and eyewear lines that evoke a sense of glamour and luxury.
- Bronzed Beauty
- Opportunities for disruptive innovation could involve creating beauty products and self-tanning solutions that give users a bronzed, sun-kissed look.
- Supermodel Collaborations
- Disruptive innovation opportunities could involve collaborating with supermodels to create exclusive and limited-edition fashion and accessory collections.
Where This Applies
- Fashion
- The fashion industry can explore disruptive innovation opportunities by incorporating glamorous luxury and bronzed beauty trends into their collections.
- Accessory
- The accessory industry can leverage disruptive innovation by creating high-end sunglasses and jewelry that exude a sense of glamour and luxury.
- Beauty
- The beauty industry can seize disruptive innovation opportunities by developing innovative self-tanning products and beauty lines that help achieve a bronzed look.
