Versace is jumping on the artistic fashion trend of dresses as canvases with the Spring 2009 collection recently showcased during Milan Fashion Week.
Versace took the trend to heart by incorporating colorful drawings into gowns, mini dresses, swimwear, and bags.
The updated Versace look is the work of Julie Verhoeven who was commissioned by Donatella Versace herself to revive the Versace icongraphy.
Implications - Visually stunning outfits with an artistic flair are getting consumers excited. Brands are relying on classical art aesthetics to present an alternative to graphics and witty typography to consumers who want to wear outfits that scream creativity. People will appreciate the combination of artistry and fashion from brands who promote elegance and style.