Edward Wilding, Kacey Carrig and supermodel Daria Werbowy star in the Versace Jeans Spring/Summer 2013 campaign preview. Hitting the beach, the denim clad trio pose seductively while sporting the famed Italian fashion label's latest acid-wash printed designs.
This chromatically filtered ad campaign is lensed by legendary photographers
Mert Alas and Marcus Piggott who capture a series that is retro infused and visually vivid. A nod to the brand's 80s and early 90s fame under the creative direction of the late Gianni Versace, this youthful denim collection revives past era fads and reintroduces them to a new generation of the brand's followers.
The Versace Jeans Spring/Summer 2013 campaign preview hits the beach with its scantily dressed top model trio who pose seductively while laying together in the sand.
What Makes This Trend Stand Out
- Retro Fashion
- Disruptive innovation opportunity: Create a line of clothing that combines vintage designs with modern aesthetics to appeal to a new generation of fashion-conscious consumers.
- Chromatic Filtering
- Disruptive innovation opportunity: Develop a mobile app or photo editing software that applies unique chromatic filters to enhance the visual appeal of photographs.
- Revival of Acid-wash Designs
- Disruptive innovation opportunity: Collaborate with fashion designers to create a sustainable and eco-friendly line of acid-washed clothing, utilizing new dyeing techniques to reduce environmental impact.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Integrate wearable technology into fashion designs, creating smart clothing that offers unique functionalities and enhanced user experiences.
- Photography
- Disruptive innovation opportunity: Develop a new type of camera lens or filter that can replicate the retro and visually vivid effects seen in the Versace Jeans campaign, offering photographers a new creative tool.
- Sustainable Fashion
- Disruptive innovation opportunity: Utilize innovative materials and manufacturing processes to create a line of sustainable denim clothing, appealing to environmentally conscious consumers.
