High fashion with a bit of a zoological twist, the Versace FW 13/14 campaign is the luxury brand's latest look at what's to come for the next two seasons.
With a total of six different models, Daga Ziober, Eleonora Baumann, Sophie "Hirschy" Hirschfelder, Zlata Mangafic, Allen White and Jester White, the Versace FW 13/14 advertisements definitely have selling power in terms of numbers in models. Donning matching gold-detailed ensembles as well as black and white checkered ones, the models look like a pack of animals ready to attack their prey. They are also outfitted in sleek leather outfits perfect for the colder seasons. The images are largely monochromatic, giving the campaign a sophisticated modern feel.
Check out the Versace FW 13/14 campaign to see how matching one another's outfits may once again be considered in style.
Why This Trend Is Growing
- High Fashion Zoological Twist
- Opportunity for luxury fashion brands to incorporate animal-inspired designs to create unique and memorable campaigns.
- Matching Outfits Style Trend
- Chance for fashion companies to bring back the trend of matching outfits, creating a sense of unity and cohesion among consumers.
- Monochromatic Modern Feel
- Potential for brands to embrace monochromatic color schemes to create a sophisticated and contemporary aesthetic in their campaigns.
Industries Being Reshaped
- Luxury Fashion
- Disruptive innovation opportunity for luxury fashion brands to explore animal-inspired designs and incorporate them into their collections.
- Fashion Retail
- Opportunity for fashion retailers to promote the trend of matching outfits and offer coordinated apparel options to consumers.
- Advertising and Marketing
- Chance for advertising and marketing agencies to experiment with monochromatic visuals and create campaigns with a modern and sophisticated feel.
