The Versace FW 13/14 Campaign Turns Models into Predators
Leslie Chen — May 28, 2013 — Marketing
References: versace & fashioncopious.typepad
High fashion with a bit of a zoological twist, the Versace FW 13/14 campaign is the luxury brand's latest look at what's to come for the next two seasons.
With a total of six different models, Daga Ziober, Eleonora Baumann, Sophie "Hirschy" Hirschfelder, Zlata Mangafic, Allen White and Jester White, the Versace FW 13/14 advertisements definitely have selling power in terms of numbers in models. Donning matching gold-detailed ensembles as well as black and white checkered ones, the models look like a pack of animals ready to attack their prey. They are also outfitted in sleek leather outfits perfect for the colder seasons. The images are largely monochromatic, giving the campaign a sophisticated modern feel.
Check out the Versace FW 13/14 campaign to see how matching one another's outfits may once again be considered in style.
With a total of six different models, Daga Ziober, Eleonora Baumann, Sophie "Hirschy" Hirschfelder, Zlata Mangafic, Allen White and Jester White, the Versace FW 13/14 advertisements definitely have selling power in terms of numbers in models. Donning matching gold-detailed ensembles as well as black and white checkered ones, the models look like a pack of animals ready to attack their prey. They are also outfitted in sleek leather outfits perfect for the colder seasons. The images are largely monochromatic, giving the campaign a sophisticated modern feel.
Check out the Versace FW 13/14 campaign to see how matching one another's outfits may once again be considered in style.
Trend Themes
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High Fashion Zoological Twist — Opportunity for luxury fashion brands to incorporate animal-inspired designs to create unique and memorable campaigns.
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Matching Outfits Style Trend — Chance for fashion companies to bring back the trend of matching outfits, creating a sense of unity and cohesion among consumers.
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Monochromatic Modern Feel — Potential for brands to embrace monochromatic color schemes to create a sophisticated and contemporary aesthetic in their campaigns.
Industry Implications
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Luxury Fashion — Disruptive innovation opportunity for luxury fashion brands to explore animal-inspired designs and incorporate them into their collections.
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Fashion Retail — Opportunity for fashion retailers to promote the trend of matching outfits and offer coordinated apparel options to consumers.
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Advertising and Marketing — Chance for advertising and marketing agencies to experiment with monochromatic visuals and create campaigns with a modern and sophisticated feel.
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