Whimsical Wedding Gowns

The Veronica Sheaffer Fall 2011 Collection is Sweetly Modern

Although there is no denying that the wedding gowns featured in the Veronica Sheaffer Fall 2011 collection are modern, there is a vintage quality to each design that makes them look incredibly whimsical as well as sweetly sophisticated. That also has to do with the fact that the line is so eclectic, ranging in short skirts to layered frocks and everything in between.

Inspired by the classic American bride, the Veronica Sheaffer Fall 2011 wedding gown collection is clean and smart, yet feminine and flirtatious. I especially love how atypical the gowns appear despite their simplicity and the fact that they were inspired by more traditional times.

The Veronica Sheaffer Fall 2011 wedding gown collection is perfect for all seasons, especially spring, summer and, of course, fall.

Whimsical Wedding Gowns
Opportunity for disruptive innovation in wedding gown design by combining modern and vintage elements.
Sweetly Modern Gowns
Disruptive innovation opportunity in the wedding fashion industry by creating clean, smart, yet feminine and flirtatious gown designs.
Eclectic Wedding Dress Collections
Opportunity for disruptive innovation in wedding dress collections by offering a range of styles, from short skirts to layered frocks.

Where This Applies

Wedding Fashion
Potential for disruptive innovation in the wedding fashion industry by creating wedding gown designs that are both modern and whimsical.
Bridal Design
Opportunity for disruptive innovation in bridal design by combining traditional and contemporary elements to create unique and atypical wedding gown styles.
Fashion Manufacturing
Disruptive innovation opportunity in the fashion manufacturing industry by producing eclectic wedding dress collections that cater to all seasons.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 87%
Freshness 8%