I posted about New York Knick Stephon Marbury partnering with Steve & Barry's to make an affordable sportswear line (think sneakers under $15). Now Venus Williams has brought her fashion sense and celebrity to the budget effort. Steve & Barry's has also added launched signature shoes/fashion lines by Chicago Bulls center Ben Wallace, PGA golfer Bubba Watson and Actresses Sarah Jessica Parker and Amanda Bynes.
Implications - The featured video shows Venus Williams promoting her line and doing a press conference in a Steve & Barry's store. Her line is made up of 120 items that include sneakers, t-shirts, gym bags and jewelry. Venus Williams is very excited about her new products and feels that her line is very budget-friendly.