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Ben Preiss
Kicks for the Peeps – NBA Star Wears $15 Sneakers, IN GAMES (GALLERY)
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New York Knick fans and critics are a cranky bunch and are as likely to boo their team as to cheer. This is especially true when it comes to Knick’s star Stephon Marbury who is often viewed as an uncoachable ballhog. But Marbury’s $17 million salary hasn’t made him forget growing up in Coney Island’s projects. His Starbury brand of sneakers, under $15 and clothing, under $10, bucks the trend that pressures kids to spend hundreds of dollars on sneakers and athletic wear to relate to their sports heroes.
Stephon Marbury, like "His Airness," has endorsed a line of sneakers—and in this regard, too, Marbury is no Michael Jordan. But for many people, including those who can't tell a basketball from a wicker basket, that's a very good thing.
Jordan continues to collect an enormous salary from Nike (most of his income—US$ 32 million in 2006—"still comes from the Swoosh," according to Forbes) for pushing sneakers costing nearly $200 on a market consisting of many who can't afford them and some who have been robbed or killed for them.
Marbury, on the other hand, attached his name to a brand of "kicks" with a price tag that any parent can love: $14.98. The Starbury One sneakers are part of the Starbury line of clothing and shoes sold exclusively by retailer Steve and Barry's University Sportswear. The line's other sneaker models, plus all the clothing—including a varsity jacket, jerseys, and hooded sweatshirts—cost under $10. You read that right: ten American dollars.
(brandchannel)
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