Carhartt Work In Progress (WIP) has officially unveiled its 'Venture' collection, the brand's latest Fall/Winter installment that borrows looks from climbing and hunting gear.
This highly cohesive, technical-focused capsule includes various garments and utilizes a wide range of fabrics and cuts. As for outerwear, the capsule's offerings range from heavy-duty parkas and tactile vests to fleece zip-ups and cozy sweaters. Meanwhile, the capsule's lighter options include a traditional button-up flannel that has been given a corduroy makeover, while vibrant, retro-inspired t-shirts serve to shake things up. A definite standout, the High Plains Liner presents a shaggy fleece finish printed with a one-of-a-kind, scenic graphic.
Alongside the range of new garments, the 'Venture' collection boasts various exciting accessories such as headwear, neck warmers, bags, and more.
Image Credit: Genki Nishikawa
Key Themes Behind This Trend
- Outdoors-inspired Streetwear
- Carhartt WIP's 'Venture' collection offers an opportunity to expand the market for technical outdoor clothing by incorporating streetwear elements.
- Hybridized Technical Fabrics
- The 'Venture' collection uses a variety of fabrics to create unique designs that could encourage exploration and experimentation of new hybridized technical fabrics for outdoor gear and apparel.
- Graphic-printed Fleece
- The shaggy fleece finish of the High Plains Liner printed with a scenic graphic provides an opportunity to modernize and innovate the design of fleece outerwear with unique graphics.
Where This Applies
- Fashion Industry
- Carhartt WIP's 'Venture' collection combines fashion and function in a highly cohesive and technical-focused range, presenting an opportunity for apparel brands to create streetwear-inspired workwear.
- Outdoor Apparel Industry
- The collection's range of fabrics and unique designs offer opportunities to expand and innovate the outdoor apparel market with hybridized, functional streetwear.
- Accessories Industry
- The 'Venture' collection's exciting accessories, such as headwear, neck warmers, and bags, creates an opportunity for accessory brands to explore unique designs that blend outdoor function with streetwear style.
