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Opulent Italian Lookbooks

Venice Unmasked by Laspata/DeCaro Glams Up

— August 17, 2011 — Marketing
There is a bit of a paradox present in Venice Unmasked by Laspata/DeCaro, given that the looks featured in the editorial are more dressed up rather than revealing. On the other hand, one perspective of this great European city is that, at it's core, it represents rich culture and a certain aesthetic luxury.

To complement the title of the Americana Manhasset Fall 2011 campaign, several of the male models wear golden masks in the background. Stealing the spotlight is the magnificent Coco Rocha, rivaling the majestic canal-side architecture with gorgeous gowns and accessories by Michael Kors, Hermes and Dior, Hermes. Alive with color, dramatic light and the details of its Italian setting, Venice Unmasked by Laspata/DeCaro succeeds to expose pure opulence.
Trend Themes
1. Luxury Fashion - High-end brands showcase their latest collections in glamorous and opulent lookbooks, offering a glimpse of the luxurious lifestyle associated with the fashion industry.
2. Destination Marketing - Top tourist destinations like Venice are promoted as ideal settings for high-end fashion photo shoots, creating a synergistic marketing opportunity between the fashion and tourism industries.
3. Artistic Photography - Fashion photographers experiment with artistic techniques to create visually stunning lookbooks that evoke emotion and convey a sense of elegance and sophistication.
Industry Implications
1. Luxury Fashion Industry - High-end fashion brands can leverage the opulence of glamorous lookbooks to create a sense of exclusivity and desirability around their products, potentially boosting sales.
2. Tourism Industry - Tourist destinations can use the association with luxury fashion and opulent imagery to attract affluent travelers looking for a luxurious and indulgent experience.
3. Photography Industry - Photographers can use artistic techniques and unique locations to create distinct and visually appealing imagery, potentially attracting high-end clients in the fashion and advertising industries.
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