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Golden Rain Installations

The Venice Biennale Russian Pavilion Recreates Greek Fable

— August 9, 2013 — Art & Design
The Greek myth of Danaë's impregnation acts as the central focus of the Venice Biennale Russian Pavilion.

As fable has it, Danaë was impregnated by Zeus in the form of golden rain. This resulted in the birth of Perseus, founder of Mycenae and is reenacted through the fall of golden coins in the installation space. There is a gender-segregation at the pavilion; men experience the piece through the upper hall and women through the lower hall holding umbrellas. It makes for an interesting tension between the feminine and the masculine wherein space plays a role in mythical representation of sexual energy.

"Kneeling and looking down, we can grasp and feel that we are present at a unique process of materialization of the myth," says artist Vadim Zakharov who created the Danaë installation in the Venice Biennale Russian Pavilion.
Trend Themes
1. Gender-segregated Installations - Opportunity to explore gender-specific experiences in art installations.
2. Mythological Recreations - Opportunity to create immersive art experiences based on ancient myths and legends.
3. Materialization of Myth - Opportunity to use innovative materials and technologies to bring myths to life in installations.
Industry Implications
1. Art and Culture - Opportunity for artists and cultural institutions to explore new ways of engaging audiences with mythology and gender.
2. Technology - Opportunity to use cutting-edge materials and techniques to create immersive, transformative installations.
3. Hospitality and Tourism - Opportunity to incorporate mythological installations into hotel lobbies, public spaces, and other areas to create memorable experiences for guests.
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