Pink Crushed Velvet Backpacks

Eastpak's Velvet Backpack Set Features Two Unique Styles

Those looking to go back to school in style should look no further than Eastpak's velvet backpack set -- which offers something to fulfill both the student and the fashionista.

The gorgeous collection offers a beautifully textured look that's sure to elevate any outfit. The vibrant pink colorway of the bags help create a bold fashion statement that accents one's personal style while adding elements of elegance and luxury. The line features two unique looks. The first is a traditional backpack that's perfect for holding one's laptop, notebooks or supplies. The second is a fanny pack that can hold smaller items, like keys or a cell phone without compromising one's look.

The line was created in collaboration with J.Crew

Velvet Backpacks
Opportunity for disruptive innovation in the fashion industry by incorporating velvet material into backpack designs for a touch of luxury.
Bold Fashion Statements
Opportunity for disruptive innovation in the fashion industry by creating vibrant and eye-catching accessories that accent personal style.
Multi-functional Bags
Opportunity for disruptive innovation in the bag industry by designing bags that can serve multiple purposes, such as holding a laptop or smaller items.

Where This Applies

Fashion Industry
Opportunity for disruptive innovation in the fashion industry by experimenting with different materials and designs to create unique and stylish accessories.
Bag Industry
Opportunity for disruptive innovation in the bag industry by reimagining traditional bag designs and incorporating functionality and style into the products.
Collaboration Industry
Opportunity for disruptive innovation in the collaboration industry by partnering with different brands to create exclusive and limited-edition collections.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 62%
Activity 41%
Freshness 8%