Veja is a French footwear and accessories brand adored by celebrities and influencers for its eco-friendly commitments. The brand recently launched the Veja Condor Sneakers that boasts a breathable mesh upper made from recycled water bottles and a TPU upper. The sneakers also feature a sugar cane and recycled plastic insole with Amazonian rubber, rice byproduct, and synthetic rubber sole.
In addition, as is standard practice for the French brand, these Veja Condor Sneakers boast a transparent supply chain that focuses on ethics and environmental stewardship. By fusing eco-conscious design with fashion-forward style, the Veja Condor Sneakers will remain a staple in your wardrobe for seasons to come.
The Veja Condor Sneakers are available to purchase online and in select stores for $160.00.
Image Credit: Veja
Why This Trend Is Growing
- Recycled Plastic Footwear
- The trend of using recycled plastic in footwear creates room for disruptive innovation opportunities for brands willing to invest in sustainable materials.
- Eco-friendly Fashion
- As environmental concerns become more pressing, there is an opportunity for disruptive innovation in the fashion industry, particularly the eco-friendly fashion niche.
- Transparent Supply Chains
- The trend towards transparency in supply chains is creating a demand for innovation in this area.
Industries Being Reshaped
- Footwear Industry
- As consumer demand for sustainable and eco-friendly footwear grows, there is an opportunity for footwear brands to invest in sustainable materials and innovate in this area.
- Fashion Industry
- With increasing demand for eco-friendly fashion, there is an opportunity for disruptive innovation in the fashion industry business models.
- Sustainability Consulting Industry
- The trend towards transparency and consumer demand for sustainability are creating opportunities for sustainability consulting firms to work with businesses to help identify areas for innovation in this space.
