CleverFoodies recently debuted a line of mixed vegetable cups that are intended to pair with egg-based dishes. These days, consumers are looking for food products that are healthy, but also convenient. These veggie cups help consumers add more greens to home-cooked meals without the need for any extra prep time.
The Scramble cups from CleverFoodies consist of mixed vegetables that have been pre-cooked and blended with different herbs and spices. The convenient vegetable cups are meant to pair with egg-based dishes such as omelettes, frittatas and scrambled eggs. For extra flavor, the veggies come in three different flavor combinations: Mediterranean, Rancheros and Leafy Greens.
Made from all natural ingredients and completely gluten-free, the veggie cups are perfect for health-conscious consumers interested in adding some greens to their favorite meals.
Why This Trend Is Growing
- Convenient Vegetable Cups
- The rise of convenient vegetable cups offers an opportunity for companies to package and market pre-cooked vegetables to pair with different dishes.
- Flavorful Pre-cooked Vegetables
- Developing mixed vegetable cups blended with different herbs and spices is a disruptive innovation opportunity to appeal to health-conscious consumers who seek flavorful options.
- Healthy Meal Preparation
- Creating pre-cooked vegetable cups that can be easily paired with different dishes is a trend towards providing healthy meal preparation options that save time and effort.
Industries Being Reshaped
- Food Packaging
- The trend of convenient vegetable cups creates a disruptive innovation opportunity for food packaging companies to tailor their packaging and design to market paired vegetables with different dishes.
- Food Retail
- Food retailers can capitalize on the health-conscious trend by offering more flavorful, pre-cooked vegetable options that can be paired with different meals to add variety.
- Meal Kit Delivery
- The trend towards healthy meal prep creates a disruptive innovation opportunity for meal kit delivery companies to offer pre-cooked vegetable cups as a valuable ingredient to add as a side dish for different entrees.
