Contemporary Urban Workspaces

The VARA Workspace Takes History into Account

Studio O+A designed VARA, a housing development for urban professionals located in San Francisco, California.

The architects sought to achieve a balance between the contemporary living practices of these professionals, and the historical context of the Mission District. Even the name 'Vara,' which was formerly a numerical unit equivalent to 33 inches, is a historical reference from when California was under Spanish rule.

Formerly, the building housed a print shop famous for its work on fruit and vegetable labels. The architects considered this, along with California's rich agricultural history, when designing the rustic spaces, including a lobby, bar, gym and courtyard. Some of the original building's wood was salvaged and re-purposed to further accentuate the public spaces.

Historical Design
Integrating historical references and design elements into contemporary spaces for a unique and immersive experience.
Repurposing Materials
Salvaging and reusing materials from existing structures to add character and sustainability to new architectural designs.
Local Context
Creating spaces that reflect and celebrate the cultural heritage and history of the surrounding area.

Industries Being Reshaped

Architecture
Architects can explore opportunities to merge historical and contemporary design elements in their projects.
Real Estate Development
Developers can consider incorporating historical references and repurposed materials to create unique and marketable urban living spaces.
Hospitality
Hotels, bars, and gyms can embrace historical themes and repurposed materials to create distinct and memorable experiences for their guests.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 47%
Freshness 8%