The Vans x VSSL Adventure Collection range of sneakers has been unveiled as a new collaboration between the brands that will offer outdoor enthusiasts with a stylish way to stay prepared when heading into the wilderness (or urban jungle).
The collection includes three of Vans signature styles that have been upgraded by VSSL with warm interior linings and durable materials that will enable them to be worn without worry about outdoor conditions. The sneakers will each come with a Camp Supplies kit that features over 70 survival items and waterproof first aid essentials stored in a military standard anodized aluminum case.
The Vans x VSSL Adventure Collection will be available for purchase starting November 1 with just 100 examples of each style being offered.
Why This Trend Is Growing
- Outdoor-ready Footwear
- Collaborations between footwear and outdoor brands allow for stylish and durable footwear for outdoor enthusiasts.
- Survivalist Kits
- Integrating survival kits into apparel and accessories creates value for consumers in practical and emergency situations.
- Limited-edition Collections
- Creating limited-quantity collaborations between brands generates hype and exclusivity for consumers.
Industries Being Reshaped
- Footwear
- Outdoor footwear brands can collaborate with fashion brands to create stylish yet durable outdoor footwear.
- Outdoor Retail
- Retailers in the outdoor industry can offer products that add a survivalist element for outdoor enthusiasts.
- Accessories
- Integrating survival kits into accessories creates practical value for consumers beyond traditional usage.
