The Vans x Hedley & Bennett capsule collection brings together a skatewear brand and a maker of high-quality kitchen wear, introducing an unexpected and colorful selection of aprons and sneakers. When it came to creating the capsule, the collaborating brands found themselves inspired by the rainbow-painted wall outside of the apron factory and decided to pay tribute to it with colorful soles and boldly accented aprons.
In the line, consumers will find the classic Vans Sk8-Hi and Slip-On styles from Vans in water-repellent fabric, which is ideal for use in the kitchen. These pairs of sneakers were designed for those who spend a lot of time on their feet during the day—like those who work in kitchens and restaurants—as they integrate supportive inserts.
Key Themes Behind This Trend
- Skatewear Kitchen Capsules
- Opportunity to combine fashion and functional elements in unexpected collaborations.
- Colorful Soles and Boldly Accented Aprons
- Opportunity to infuse vibrant aesthetics into traditionally utilitarian products.
- Water-repellent Sneakers for Work Environments
- Opportunity to design footwear with specialized features for specific industries.
Where This Applies
- Fashion and Culinary Industry
- Opportunity for fashion brands to enter the culinary market with stylish and functional kitchen wear.
- Footwear and Restaurant Industry
- Opportunity to create specialized footwear for professionals in the restaurant and kitchen industry.
- Skatewear Industry and Workwear
- Opportunity for skatewear brands to expand into the workwear market by incorporating functional elements into their designs.
