Acid Denim Kicks

The Vans Denim Classic Collection is Rad

The Vans denim collection for spring 2013 is dope. The sensational series is composed of classic Vans lace-up low-riders and two-tone high-tops. The color combinations are wicked and the collection is brazen and ideal for a mad skate session.

The latest collection explores several variations of denim treatments. The highlight of the skate shoe series is the acid wash technique used on the slip-on lace-ups. The feel is retro and 90s-inspired. Other fantastic finds include the suede two-toned versions that combine standard suede construction with punchy quarter panels of denim. Theses kicks are crisp, clean and revive the grunge vibe.

The Vans denim collection for spring 2013 is a nostalgic homage that will be brought to life at local skate parks.

Denim Skate Shoes
Opportunity for designing innovative skate shoes that incorporate denim materials and retro techniques, like acid wash.
Two-tone Design
Opportunity to create shoes that combine different materials, like suede and denim, for a unique and stylish look.
Nostalgia Fashion
Opportunity to tap into the market for nostalgic fashion items that recall the retro styles of the 90s.

Industries Being Reshaped

Footwear
Disruptive innovation opportunity to create denim-infused skate shoes that cater to the demands of the retro and skateboarding enthusiasts.
Apparel
Opportunity to develop two-tone clothing designs that incorporate denim materials, reflecting the emerging trend of combining different fabrics.
Retail
Opportunity for retailers to stock and promote nostalgic fashion items, such as denim skate shoes and other 90s-inspired clothing items.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 77%
Freshness 8%