vnlla Extract Co. Enhances Vanilla Extracts with Fruits and Spices
Laura McQuarrie — October 19, 2020 — Lifestyle
References: symrise & prnewswire
vnlla Extract Co. is taking a concept that's hundreds of years old and helping people take their culinary creations to the next level by enhancing pure vanilla extract with fruit and spice extracts. The new vanilla extracts are sustainably sourced in Madagascar and include varieties like Vanilla Extract + Lemon, Vanilla Extract + Orange and Vanilla Extract + Spice. The products are packaged in premium glass white bottles topped with bamboo caps, and the main component has a clear strip that helps to offer an indication of when the product is running low and needs to be replenished soon.
vnlla Extract Co. is launching its products exclusively on Amazon at a time when people are investing more time into at-home baking.
Image Credit: Symrise
vnlla Extract Co. is launching its products exclusively on Amazon at a time when people are investing more time into at-home baking.
Image Credit: Symrise
Trend Themes
1. Enhanced Extracts - Adding fruit and spice extracts to vanilla extract creates new flavor profiles and opportunities for innovation.
2. Sustainable Sourcing - Sourcing vanilla sustainably in Madagascar sets a new standard and opens opportunities for differentiation.
3. At-home Baking Boom - Investing in products for at-home baking capitalizes on the current trend and opens up new marketing opportunities.
Industry Implications
1. Food and Beverage - Adding new flavor profiles to culinary ingredients offers culinary professionals unique value propositions.
2. E-commerce - Selling gourmet ingredients on Amazon offers new shopping opportunities for consumers and more accessible product discovery.
3. Sustainability - Sourcing ingredients in a sustainable way offers a competitive advantage for companies within the food and beverage industry as society becomes more conscious of environmental impact.
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