Luxury fashion house Valentino prepares for the Fall/Winter 2020 and 2021 season as it launches the sincere campaign and collection to accompany it named #ValentinoEmpathy. The launch acts as a response to the new normal that comes with social distancing. The house's Creative Director, Pierpaolo Piccioli draws inspiration from society and honors a world of unity with the current social climate.
This idea is translated through the seasonal campaign as it showcases models in places where artists are living with their loved ones. Some of the case in the #ValentinoEmpathy campaign include Anwar Hadid, Liu Wen, Mustafa the Poet, Naomi Campbell, Leon Dame, Tang Yan, Tali Lennox, Christy Turlington, Gwyneth Paltrow, Ghali, and many others.
Image Credit: Valentino
Key Themes Behind This Trend
- Sincere-themed Fall Luxe Fashion
- Opportunity for luxury fashion houses to embrace sincere and empathetic messaging in their collections.
- Valentinoempathy Campaign
- Potential for other fashion brands to launch campaigns that reflect unity and the current social climate.
- Models in Real-life Settings
- Innovation opportunity for fashion campaigns to feature models in relatable and intimate environments.
Where This Applies
- Luxury Fashion
- Opportunity for luxury fashion industry to adapt to the new normal and incorporate empathy into their collections.
- Fashion Advertising
- Potential for fashion advertising industry to create campaigns that honor unity and reflect the current social climate.
- Photography
- Innovation opportunity for photographers to capture fashion models in real-life settings, showcasing relatability and authenticity.
