Camouflaged Urban Couture

The Latest Valentino Menswear Collection is Youthful and Sporty

The latest Valentino menswear collection for Spring/Summer 2015 is titled "Camupsychedelic” and is featured in an eye-catching and vibrant catalog. The lookbook layers camouflaged garments atop matching prints and is a fresh translation of luxe streetwear.

In just a few years, Valentino has gone from a couture fashion house to one of the leading ready-to-wear brands in the retail industry. Following in the footsteps of its founder, Valentino's creative directors have not let the brand fade into obscurity but have instead injected it with a fresh and youthful spirit.

Following up a series of winning sneaker collections and effortlessly cool womenswear ranges, this Valentino menswear collection will appeal to edgy fashion fans. Those with an appreciation for both aesthetics and comfort will appreciate the hiking-themed line that features comfy pullovers, windbreakers and matching shoe and bag accessories.

Luxury Streetwear
The Valentino menswear collection epitomizes the growing trend of luxury labels moving into streetwear, presenting a new opportunity for couture brands to introduce edgy, youth-focused styles.
Camouflage Prints
With the popularity of vintage and military-inspired fashion, camouflaged garments have become a mainstream trend, offering an opportunity for retailers to integrate into their collections.
Athletic Hiking-themed Apparel
The hiking-themed line in the Valentino men’s collection embodies the trend of athletic clothing beyond the gym, opening new opportunities for sportswear-inspired clothing to be integrated into fashion collections.

Industries Being Reshaped

Fashion
Innovative design ideas present a significant opportunity for retailers to capitalize on the trend of streetwear as it increasingly becomes more popular and high-fashion.
Accessories
The matching bag and shoe accessories in the hiking-themed line crucially highlight the growing popularity of supporting accessories, especially for streetwear-inspired collections.
Outdoor Gear
The hiking-themed line in the Valentino men’s collection underscores the potential of the outdoor gear industry in high fashion, and the opportunity for outdoor clothing and accessories to reach a broader market.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 83%
Freshness 8%

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