Continuing the fitness fashion fad, the V Magazine 'She Better Work (Out)' editorial doesn't actually showcase any sporty styles. Instead, it simply pays homage to the sport and fitness industry that has had such an impact on fashion in the last few months. Taking place in a loft-like gym, the model strikes chic exercise poses in sophisticated outfits.
The V Magazine She Better Work (Out) editorial was shot by London-born, New York-based photographer Sharif Hamza. Set to appear in the magazine's #76 issue, the photo shoot stars model Lily Donaldson. The British beauty was styled by fashion editor Tom Van Dorpe. He chose a form-fitting, feminine wardrobe of black pieces from the likes of Burberry Prorsum, Lanvin, Dior and Giorgio Armani.
Why This Trend Is Growing
- Fitness Fashion Fad
- The trend of blending sport and fitness with fashion is growing and represents a disruptive innovation opportunity for the fashion and sports industries.
- Chic Exercise Poses
- The trend of showcasing fitness through elegant exercises could be a disruptive innovation opportunity for the fitness industry.
- Glamorous Gym Galleries
- The trend of creating stylish workout spaces could be a disruptive innovation opportunity for the fitness and interior design industries.
Industries Being Reshaped
- Fashion Industry
- The convergence of the fashion and fitness industries presents disruptive innovation opportunities.
- Sports Industry
- The sports industry should explore innovative ways to tap into the fitness fashion trend.
- Interior Design Industry
- The trend of creating stylish workout spaces opens up innovative opportunities for the interior design industry.
