Gamer Fashion Animations

Clean the Sky - Positive Eco Trends & Breakthroughs

The V Magazine 'Overworld' Online Editorial is Inspired by Super Mario

— April 4, 2012 — Fashion
It is easy to wonder why there aren't more online-exclusive fashion editorials like the V Magazine 'Overworld' one while browsing through it. An amazing series of animated gifs, it not only incorporates Super Mario-inspired backdrops in each still, the model Vanusa Savaris has a fun time interacting with each scene as well. For instance, she repeatedly punches the classic coin box and jumps to avoid getting knocked over by a red Koopa Troopa.

Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from Balenciaga, Thom Browne and Sonia Rykiel.

Trend Themes

  1. Online-exclusive Fashion Editorials — The rise of online-exclusive fashion editorials allows for more innovative and interactive storytelling through unique mediums like animated gifs.
  2. Super Mario-inspired Fashion — The incorporation of Super Mario-inspired backdrops and elements in fashion editorials creates a nostalgic and playful aesthetic that resonates with consumers.
  3. Photography and Animation Collaboration — The collaboration between photographers and animators in fashion editorials opens up new creative possibilities, merging the worlds of static imagery and dynamic animation.

Industry Implications

  1. Fashion — The fashion industry can utilize online-exclusive editorials and Super Mario-inspired designs to engage with consumers in a more interactive and memorable way.
  2. Photography — Photographers can explore the integration of animation techniques to bring their fashion editorials to life and create visually captivating content.
  3. Animation — Animation studios and artists can collaborate with fashion brands to create unique and visually stunning animated fashion editorials that captivate audiences.
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