It is easy to wonder why there aren't more online-exclusive fashion editorials like the V Magazine 'Overworld' one while browsing through it. An amazing series of animated gifs, it not only incorporates Super Mario-inspired backdrops in each still, the model Vanusa Savaris has a fun time interacting with each scene as well. For instance, she repeatedly punches the classic coin box and jumps to avoid getting knocked over by a red Koopa Troopa.
Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from Balenciaga, Thom Browne and Sonia Rykiel.
What's Driving This Trend
- Online-exclusive Fashion Editorials
- The rise of online-exclusive fashion editorials allows for more innovative and interactive storytelling through unique mediums like animated gifs.
- Super Mario-inspired Fashion
- The incorporation of Super Mario-inspired backdrops and elements in fashion editorials creates a nostalgic and playful aesthetic that resonates with consumers.
- Photography and Animation Collaboration
- The collaboration between photographers and animators in fashion editorials opens up new creative possibilities, merging the worlds of static imagery and dynamic animation.
Who This Affects Most
- Fashion
- The fashion industry can utilize online-exclusive editorials and Super Mario-inspired designs to engage with consumers in a more interactive and memorable way.
- Photography
- Photographers can explore the integration of animation techniques to bring their fashion editorials to life and create visually captivating content.
- Animation
- Animation studios and artists can collaborate with fashion brands to create unique and visually stunning animated fashion editorials that captivate audiences.
