Valentino works in collaboration with UNDERCOVER on a collection of fashion goods with the 'V Face UFO' graphic print. The range features a selection of hoodies, and coats that are adorned in the graphic, which is essentially a logo that is rooted in the large 'V' in reference to Valentino along with a face imagery obscured with a bold UFO spaceship.
The design features the Valentino Edition Long Coat, the Print Coat, and the Print Hoodie. The hoodie features details including ribbed knit cuffs and hemming, large welt pockets, and wide cuts. The coat has a bonded technical jersey material as the construction, a standing collar, hidden zippers, and a press stud over the front. the long coat has faux fur lining and insulated technical satin as the construction.
What's Driving This Trend
- Alien-themed Streetwear
- Opportunity for fashion brands to collaborate with sci-fi franchises for unique graphic prints on clothing.
- Luxury Streetwear
- Growing trend of high-end fashion brands branching into streetwear to tap into a younger audience.
- Collaborative Fashion Collections
- Opportunity for brands to team up and create limited-edition collections that appeal to fans of both brands.
Who This Affects Most
- Fashion
- Fashion industry can stay on-trend by experimenting with bold and unique graphic prints on garments.
- Entertainment
- Entertainment industry can collaborate with fashion brands to expand merchandising opportunities related to their franchises.
- Sports
- Sports industry can explore collaborations with fashion brands to create hype around limited-edition apparel drops as seen in streetwear culture.
