FOllowing much anticipation, Apple Pay was recently released, giving late night talk show host Jimmy Kimmel an opportunity to explain how to go about using Apple Pay in your actual life. The non-sensical instructions featured on Jimmy Kimmel Live might not be of much use, but they are hilarious and represent a truthful description of what using Apple Pay would be like.
First, Kimmel warns the payment system automatically deducts the full amount from your checking account. The first few steps seem legitimate, like putting your credit card into the Passbook app and bringing your NFC-enabled iPhone 6 to a participating retailer. From there things get silly, as Kimmel says you stand there while the confused cashier tries to figure out what to do, you apologize to the people yelling at you for holding up the line and just use your debit card to get out of there.
Jimmy Kimmel Explains Using Apple Pay in an Un-Useful Way
1. Humorous Payment Instruction Parodies - There is an opportunity for companies to create humorous payment instruction parodies to promote their payment systems in a light-hearted and engaging manner.
2. Narrative-driven Payment System Marketing - Companies can create payment system marketing campaigns that use narrative and humor to engage their audiences and make their payment systems more relatable and accessible.
3. Entertainment-driven Payment System Tutorials - Providing entertainment value through payment system tutorials can increase engagement and make the learning process more enjoyable for users.
1. Payment Systems - Payment system developers can utilize humor as a marketing tool to promote their systems and make them more appealing to consumers.
2. Entertainment - Entertainment companies can leverage humorous payment system tutorials as a way to engage their audiences and add value to their platforms.
3. Marketing and Advertising - Marketing and advertising agencies can offer narrative-driven payment system marketing campaigns as a way to differentiate their services and provide value to their clients.