Flowers are usually associated with new life coming into bloom, but the Used Magazine Drowned World editorial captures florals alongside a dystopian society. Photographed by Brendon & Brendon and styled by Rebecca Sammon, the series is seductive, grim and mysterious.
Although wonderful rainbow shades fill the photo shoot, models Anastasija Kondratjeva and Uliana Tikhova seem to be under intense strains as they struggle to stand up and stare longingly upwards at the sky in hopes of something better. The stringy hair paired with the desperate and unhappy expressions create an eerie feeling that is synonymous with films about the world coming to an end.
Check out the Used Magazine Drowned World series to get a glimpse of what may be the most glamorous dystopian society yet.
What's Driving This Trend
- Dystopian Chic
- The trend of combining glamorous fashion with post-apocalyptic themes presents opportunities for fashion brands to tap into a subculture of consumers who love sci-fi and fantasy.
- Contrasting Emotions
- Contrasting happiness and despair in photography creates a unique visual experience that can be tapped into by creative agencies to convey complex emotions in marketing campaigns.
- Floral Dystopias
- The combination of flowers and dystopian themes creates an intriguing juxtaposition that can be used by artists and designers to create provocative works.
Who This Affects Most
- Fashion Industry
- Fashion brands can leverage the trend of dystopian chic to create clothing and accessories that appeal to a subculture of sci-fi and fantasy lovers.
- Creative Agencies
- Creative agencies can use the technique of contrasting emotions in photography to create compelling marketing campaigns that convey complex emotions.
- Art and Design
- Artists and designers can use the juxtaposition of flowers and dystopian themes to create thought-provoking works that challenge conventional thinking.
