Granny Smith Tunes

Japanese Company Launches USB Beatles Box Collection

It seems the Beatles and Apple—or apples—have quite a connection. Shortly after Apple introduced a specially designed Beatles bag for the MacBook last September, a Japanese company released an apple-shaped USB Beatles Box.

But no, it’s not just a boring MP3 player as you may think. Instead, it’s a 100 percent, awesome music collection of songs from the legendary band. With a 16GB memory, the adorable Granny Smith has 14 songs including ‘Help!,’ ‘Yellow Submarine’ and ‘Let it Be,’ as well as some rare old pictures.

With 3 million copies available worldwide, the world’s first USB Beatles Box hit the market in last December with a price tag of 38,740 yen ($428 USD).

USB Music Collections
The release of the apple-shaped USB Beatles Box highlights the trend of music collections in unique and portable USB formats.
Nostalgic Music Merchandise
The popularity of the USB Beatles Box reflects a trend of consumers seeking nostalgic music merchandise that combines classic music with modern technology.
Limited Edition Collectibles
The limited availability of the USB Beatles Box demonstrates the trend of collectors seeking out exclusive and rare music-related items.

Who This Affects Most

Music Merchandise
The release of USB music collections like the apple-shaped USB Beatles Box presents opportunities for the music merchandise industry to create unique and appealing products for consumers.
Technology and Entertainment
The combination of music and technology in the USB Beatles Box opens up innovative opportunities for the technology and entertainment industries to collaborate and create immersive music experiences.
Collectibles and Memorabilia
The limited edition USB Beatles Box showcases the potential for the collectibles and memorabilia industry to create valuable and sought-after music-related items that appeal to collectors.
SCORE
1.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 20%
Freshness 8%