Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

US Movie Rating Agency Gets Tough On Smoking

 - May 13, 2007   Updated: Mar 25 2011
References: iht
In a bold move against the tobacco industry, the Motion Picture Association of America has announced that scenes with smoking will impact movie ratings in the same context as sexual activities and violence. Movies that glamorize smoking will find their rating penalized.

The MPAA ratings have moved beyond just teen smoking to all forms of tobacco use.

Implications - Society has always placed celebrities and movie stars on a pedestal, but movies are increasingly shaping young people's behavior and attitudes. To combat this cultural shift, the movie industry has implemented rating systems to help parents narrow down their child's film choices. These rating systems must continually shift to stay in tune with current societal issues.