In a bold move against the tobacco industry, the Motion Picture Association of America has announced that scenes with smoking will impact movie ratings in the same context as sexual activities and violence. Movies that glamorize smoking will find their rating penalized.
The MPAA ratings have moved beyond just teen smoking to all forms of tobacco use.
Implications - Society has always placed celebrities and movie stars on a pedestal, but movies are increasingly shaping young people's behavior and attitudes. To combat this cultural shift, the movie industry has implemented rating systems to help parents narrow down their child's film choices. These rating systems must continually shift to stay in tune with current societal issues.