The U.S. Alteration 2013 Spring preview stars famous rapper Lupe Fiasco. The color coordinated and magnetic photo series pairs the essence of Lupe with a workwear-inspired streetwear collection.
U.S. Alteration is a label that prides itself on its quality and an unconventional detailed aesthetic. Partnering with Lupe Fiasco was attempt from the label to develop street cred and appeal to a mass market. The collection is geared towards the everyday man and features classic basics with a twist. The preview photos are color coded. For instance, one glorious shot captures Lupe Fiasco in an all red track suit leaning against a classic red muscle car.
The U.S. Alteration 2013 Spring preview highlights workwear and stars Lupe Fiasco.