Christmas isn't here yet but giant makeup brand Urban Decay has just released its 'Urban Decay Book of Shadows Vol. III' for its 2010 Holiday Collection. The palette was inspired by the city of New York, which can be seen in the packaging -- it showcases a graffiti-inspired design.
The colors in the 'Urban Decay Book of Shadows Vol. III' are all influenced by the Big Apple. The palette comes with 16 eyeshadows, the makeup brand's signature 'Primer Potion' and two eyeliners.
What Makes This Trend Stand Out
- Graffiti-inspired Makeup
- Opportunity for makeup brands to incorporate urban street culture into their products to appeal to a younger demographic.
- City-inspired Palettes
- Opportunity for makeup brands to release eye shadow palettes that are inspired by iconic cities to add uniqueness and differentiation to their product line.
- Limited Edition Holiday Collections
- Opportunity for makeup brands to create exclusive holiday collections to drive consumer excitement and increase sales during the festive period.
Sectors Adopting This
- Makeup Industry
- Makeup brands can design innovative products that incorporate street art and city inspirations to attract a younger and more diverse target audience.
- Fashion Industry
- Fashion brands can leverage city culture to create collaborative makeup lines to attract new and younger customers.
- Holiday and Gifting Industry
- Holiday gift sets and exclusive collections can drive consumer excitement and generate new sales opportunities for the makeup industry.
