An urban contemporary fashion collection is released by Parisian label Sandro Homme and Norwegian sports brand Helly Hansen. The capsule is specifically geared toward accommodating the style-minded individual in the metropolitan landscape during cold-winter months. The Fall/Winter 2018 offerings are characterized by fashion-forward silhouettes that exude comfort, as well as performance-driven materials that add protection against the elements.
A key piece from the urban contemporary fashion collection by Sandro Homme and Helly Hansen is a reversible puffer jacket that can accommodate an array of styles and a number of weather challenges. While one side of the piece is decked out in lambskin that adds a chic sensibility, its reverse boasts a waterproof nylon. This allows for the jacket to adapt to different weather demands and to protect its wearer from pouring rain.
Key Themes Behind This Trend
- Urban Contemporary Fashion
- Disruptive innovation opportunity: Develop versatile clothing items that combine style and functionality to meet the demands of urban dwellers in different weather conditions.
- Reversible Fashion
- Disruptive innovation opportunity: Create reversible clothing items with multifunctional features that allow users to adapt to changing weather demands and style preferences.
- Performance-driven Materials
- Disruptive innovation opportunity: Explore innovative materials and techniques that can enhance both comfort and protection in fashion items for urban environments.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Blend style and functionality in fashion collections to cater to the needs of urban consumers in various weather conditions.
- Outdoor Apparel
- Disruptive innovation opportunity: Combine fashion-forward designs with performance-driven materials to create urban-centric outdoor apparel for cold-winter months.
- Textile Technology
- Disruptive innovation opportunity: Develop advanced textile technologies to provide comfort, protection, and adaptability in urban contemporary fashion collections.
