The Spring/Summer 2019 Purple Label collection by The North Face embraces the move to technical urban chic clothing in its entirety. The capsule sees comfort-focused, clean-cut, and stylish garments that can be worn on a casual weekend afternoon in the city or be appropriated for a more dynamic activity like biking or hiking.
The latest Purple Label installment sees a mix of patterns and denim, a rich color palette, and clever design motifs like embroidery, patches, and an abundance of straps. The silhouettes are deeply rooted in youth culture and definitely embrace The North Face's slogan -- 'NEVER STOP EXPLORING,' through the adventurous demeanor of the urban chic clothing.
Presented in a lookbook with 39 images, the Purple Label Spring/Summer 2019 collection proves to be quite laidback and comfortable.