Sports-Informed Outerwear Series

The North Face's Urban Active Collection is Athletically Designed

The North Face launches a new collection entitled 'Urban Active' as its latest seasonal drop for the cold temperatures. The capsule is comprised of silhouette designs for both men and women, highlighting functional components in the form of activewear fashion. The range features 29 pieces in total and breaks itself up into two sub-categories -- there is the 'Urban Active Running' series and the 'Urban Active Training' series.

All of the pieces are designed to be lightweight and waterproof, ensured by the incorporation of GORE-TEX materials. Notable, all of the apparel in the new Urban Active collection boasts a neutral color palette of beige, black, and white. The minimal tonal aesthetics promises versatility, blending together with the prominent infusion of functional details.

Athletic Outerwear
Opportunity for innovative sports-inspired designs and functional activewear components in outerwear.
Urban Active Fashion
Opportunity for stylish and versatile apparel designs that blend functional details with minimal tonal aesthetics.
GORE-TEX Materials
Opportunity for lightweight and waterproof apparel incorporating GORE-TEX materials.

Sectors Adopting This

Fashion
The fashion industry can explore innovative designs and functional components for athletic outerwear.
Outdoor Gear
The outdoor gear industry can leverage GORE-TEX materials to create lightweight and waterproof apparel.
Sportswear
The sportswear industry can capitalize on the trend of urban active fashion by offering versatile and stylish designs.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 34%
Freshness 8%