Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Uranium Jeans Campaign Promotes Its Wild Side

 - Feb 15, 2013
References: & ibelieveinadv
Promoting its wild side, the Uranium Jeans campaign shows that to truly appreciate their denim products, people should tap into their animalistic nature. In particular, it appears that the images are encouraging honing people's prowess. In one instance, a hawk-like man is trying to trap some fairy-like creatures while a cheetah-woman is has also captured a mouse.

Conceived and executed by Inbrax, an ad agency based in Santiago, Chile, the Uranium Jeans campaign appropriately reads, 'Undomesticate.' It was art directed by Daslav Maslov and Cristián Toffolo with creative direction by Pancho González. Putting aside their expert direction, the true star of the ad campaign is artist Huacho Malo who created the imaginative and detailed illustrations with the help of digital creative Cristián Toffolo.