URWERK has launched a new open-satellite version of its UR timepiece, delivering the ‘UR-120,’ also known as Spock. The watch's new ‘open satellite’ system tips the arms using two rotating cubes that display numerals when placed next to each other. The dormant displays detach, rotate on their own axes, and reconstitute to alter the numeral displayed before being used to display the time once more. The movement has been compared to the Vulcan salute from Star Trek, which led to the brand giving the timekeeper the Spock moniker.
“The idea was to go in a thinner, smoother, more elegant direction,” said Martin Frei, co-founder, and URWERK’s Artistic Director. “To do that, we redesigned the entire satellite system. Each satellite is now made of two sub-elements to make it thinner, easier to read and to give it unprecedented fluidity.”
The ‘UR-120’ is available now via URWERK retailers, priced at CHF 100,000 (approximately $101,000 USD).
Image Credit: URWERK
What Makes This Trend Stand Out
- Open-satellite Watches
- Integrating open-satellite systems to traditional watches can revolutionize the way time is displayed and create new opportunities for watchmakers to innovate.
- Rotating Cube Technology
- Developing rotating cube technology for use in watches can create a unique and modern look, changing the way people perceive time.
- Vulcan-inspired Designs
- Taking inspiration from pop culture, especially sci-fi franchises like Star Trek, can open up new avenues for watch design and create a sense of nostalgia for consumers.
Sectors Adopting This
- Luxury Watches
- Integrating new technology and design elements, such as rotating cubes and open-satellite systems, can attract more consumers to high-end luxury watch brands.
- Fashion Accessories
- Use of popular culture-inspired designs in watches can increase their appeal as a fashion accessory, attracting new customers and differentiating brands.
- Horology
- Incorporating rotating cube technology into watches can create an opportunity to explore new horological designs and push the boundaries of traditional watchmaking.
